CHROMA

PROSPECTUS

Pepco Edison Place Gallery, Washington, DC

November 8 - December 12, 2019

Entry Deadline:  September 30, 2019 (extended to members only)

Exhibition Dates:  November 8, through December 12, 2019

Artwork Delivery:  Monday, November 4 (9:00 am - 12:00 pm)
Opening Reception:  Friday, November 8 (5:30 pm – 8:00 pm)

Fashion Show:  Saturday, November 16 (2:00 pm to 5:00 pm)

Closing Reception and Artists' Gallery Talk:  Friday, November 29 (5:30 pm – 8:00 pm)

Artwork Pick-up:  Friday, November 29 (8:00 pm – 8:30 pm) or Monday, December 2 (9:00 am - 12:00 pm)

Venue:  Pepco Edison Place Gallery, 702 8th Street, N.W., Washington, DC 20068
Curator:  Carolyn Goodridge

Title Theme:  Chroma  

Word origin and history for chroma: Origin: C19: from Greek khrōma colour. (noun) "quality or intensity of color," 1889, from Latinized form of Greek khrōma "surface of the body, skin, color of the skin," also used generically for "color" and, in plural, "ornaments, embellishments," related to khros "surface of the body, skin," khrozein "to touch the surface of the body, to tinge, to color.

 

The artists are asked to visually communicate and express their ideas through their unique use of color or chroma.  
 

Selections and Awards:  Art selections for CHROMA and Cash awards (up to $1000) for Best of Show, 2nd, 3rd Place and Honorable Mention Crystal Awards will be rated with the following criteria:

  • color design/harmony - 35 pts

  • emotional impact (communicates to the heart or spirit) - 35 pts 

  • technique (craftsmanship or draftsmanship) - 30 pts


Eligibility: 
All visual artists 18 years of age or older. 

 

Accepted Media:
Original artwork only - no gicleé s or copies.  All 2D media including photography and 3D bas-relief artwork created to be hung on a wall is eligible.  All work must be ready to hang with the correct strength wire in place (no saw tooth or other types of hangers).  No holes are permitted to be punched in the Pepco Edison Place Gallery walls.  Click here to view the Gallery's Arakawa hanging system hooks.  Works on paper must be framed.  All entries must include digital images of the artwork to be considered.  Sculpture is accepted only if the artist supplies their own stand.

Size/weight restrictions:
72 inches (6 ft) is the maximum height or width for work.  Large format work is encouraged.  No work may be suspended from the ceiling or placed on stands.  Each piece must weigh less than 50 lbs (22.7 kg).  

Entry Fee:  $0 for up to five images of art.
Note:  Selected artists will be required to make $250 exhibition contribution in order to produce the show and deliver personalized art marketing services which include:

  • an individualized artist video (The individual artist video file will be both sent to you directly and uploaded onto the Art Impact YouTube channel with the link sent to them so they can immediately promote and share on social media.  The production of this video includes working one-on-one with a video media marketing communications specialist.)  

  • a video with the entire group of CHROMA exhibiting artists  (YouTube link may be shared on social media to promote the exhibition in general.)

  • an individual webpage  (The artist individual webpage is produced on our website and link sent to you, also to promote and share on social media.)

  • a two-page spread in the CHROMA art exhibition catalog (One copy will be given to each exhibiting artist with additional copies available - to share with friends and family.)

  • artwork installation in the Pepco Edison Place Gallery

  • opening art reception with live music and refreshments

  • closing reception with artist talk

Art Impact™ International, Inc. is a 501(c)3 non-profit organization that provides exhibition opportunities for artists to show work in high-quality spaces.  We promote the artists and the exhibition which includes spectacular receptions with live entertainment, refreshments and catalog publications.  We extend our best efforts to promote our exhibiting artists in order to attract prospective collectors. We provide artists with tools to boost and showcase their popularity and talent, which will only strengthen their creative careers.  We want to help artists shine, not add to their financial stress.  Art Impact™ International, Inc. runs primarily on charitable contributions, so additional gifts would be appreciated. 

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Artist Notification: Artists will be notified by email of acceptance or non-acceptance by the end of the business day, Monday, September 7, 2019.  At the time of the hanging of the exhibition, the curators reserve the right to decline work that differs significantly from the submitted imagery.  Artwork without secure hanging apparatus may also be subject to being declined.

Selected Artists' Promotional Benefits:
In addition to participating in the Chroma exhibition, each selected artist will receive a back-link of their personal artist website placed on the "Visual Artists" page of the Art Impact™ International website.  Art Impact™ International, Inc. will promote the selected artists in email promotion, online press release marketing, online event promotions and in social media marketing to art collectors, art gallery owners and directors and related art professionals including art critics.   At least two promotional YouTube videos will be created to highlight the selected artists and their work.  Click here to view a previous video.

Art Impact™ International, Inc. will promote the Chroma exhibit by posting press releases to more than 70+ online Press Release sites and to over 35 DC area newspapers, magazines and radio stations.  Chroma will promote extensively and increase website traffic in order to make the community aware of the artists' talents.  

Installation:
All work must be framed and ready to hang.  If the work is not frame-able it must at least have the hanging apparatus in the back, sturdy and intact.  Please do not deliver work that looks shabby on the canvas sides.  We want all work to be presented as beautifully as possible.  Excellence is one of Art Impact™ International's values.  All glass must be plexiglass whenever possible. The curator will install the work at a pre-designated time with a supervised installation team. 

Travel and Hotel Arrangements:
Out of town artists may stay at the many hotels in the area.  Use this link for your search:  https://www.hotels.com/de1742061/hotels-near-gallery-place-chinatown-station-washington-united-states-of-america/

Sales:
70% of the selling price will go to the artist. 30% of the selling price benefits Art Impact™ International, Inc.   All art sales are conducted directly between Art Impact™ International, Inc. and the collector.

Hand Delivery and Shipping Deadline:
All accepted work must be delivered to Pepco Edison Place Gallery:

  • Monday, November 2, 2019, between 9:00 AM and 12 PM
    (Note it may take up to two to four weeks for delivery from countries outside the United States.  Schedule your shipping accordingly to have the package delivered on time.)

     

Deliver to:

  • Carolyn Goodridge c/o Anglattete Glymph
    Pepco Edison Place Gallery, 702 8th Street, N.W., Washington DC, 20068
    Recommended International Shipper:  Shipnex.com

 

Insurance:
While artwork will be handled with the utmost care during the exhibition, neither Pepco Edison Place Gallery nor Art Impact™ International, Inc. is responsible for lost or damaged artwork while it is en route to and from the gallery.  Artists are advised to carry their own insurance during shipping and during the exhibition.

Pick up/Return:
The curator will have the unsold works packaged and returned to the artists.  Payment for return shipping will be arranged individually with the curator.

Entry into this exhibition constitutes agreement with all terms enumerated in this prospectus, and registration agreement including a commitment to show accepted work for the duration of the exhibition. All of the conditions must be met or work will not be accepted.


About the Curator
Carolyn S. Goodridge, Founder and Executive Director of Art Impact™ International, Inc.  A native of The Republic of Trinidad & Tobago, West Indies. An artist who received her Master of Fine Arts from the University of North Carolina, Chapel Hill.  Exhibited widely, including the Guggenheim Museum in New York City, Hampton University Museum, Hampton, VA, Ackland Art Museum, Chapel Hill, NC, Museum of African American Art, Tampa, FL, and many others. 
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Questions?  Contact the curator, Carolyn Goodridge:  cgoodridge@artimpactinternational.org, 877-772-6045

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